Carli

GOODFELLOW

DIGITAL, SOCIAL & INFLUENCER MARKETING CONSULTANT

With over a decade of communications experience, ranging from a start up social network, to the most awarded and pioneering innovation agency in the industry (with a PR and PM pitstop along the way), my interest in social technologies and the impact they have on brand-consumer relationships has continued to grow. 

Motivated and ambitious, in 2009 I co-founded Roost, an agency dedicated to delivering social communication strategies for family-friendly brands, focusing on influencer marketing.

5 years on, and following a longstanding strategic partnership, Roost become a key, fully integrated part of Cirkle PR, representing their newly expanded digital offering and driving influence in the round across the entire brand journey.

In 2017, I'm starting a new chapter, and am available for consultancy, freelance and contract work for agencies and brands in-house.

  

Specialties:

  • Influencer marketing, blogger relations​

  • Social media training, Social media content strategy, Social channel management. 

  • Digital project management, Digital account management,  Marketing strategy.

ABOUT ME

INFLUENCER MARKETING

Influencer marketing continues to maintain its trending status within the PR and communications landscape.

It’s become an omnipresent strategic pillar of brand communication strategies –  from global FMCG giants, to local businesses –  all looking for an authentic way to tell their brand story through the mouths of the most influential bloggers and social stars.

We are seeing a groundswell of book deals, TV series and branded merchandising as social media influencers take centre stage, so it’s natural that brands want to leverage the success of the most relevant individuals to drive their own reputational and business objectives.

My role is to ensure your brand's campaign success, when putting your reputation in the hands of ‘credible’ third parties. 

DIGITAL & SOCIAL

My experience within the digital communications landscape is broad ranging, and encompasses the end to end process of producing integrated creative campaigns that include managing;

 

  • Website and Application Design and Development 

  • Digital Advertising

  • Social Media

  • Rich Content

  • eCRM

  • eCommerce

  • Digital PR

  • SEO

  • Influencer Outreach

  • Social Media Monitoring (Brandwatch, Pulsar)

  • Web Analytics and reporting

I've managed digital accounts for major blue chip brands and have successfully led multi disciplinary teams throughout both the project life cycle and their own career development across a broad consumer and trade brand portfolio including;  

OUT OF OFFICE

Away from my desk I'm a mum of two little girls, a keen skier and qualified Personal Trainer & Nutrition Coach (If your teams would rather brainstorm Boot Camp style I'd be happy to oblige!)

I'm not much of a runner, but I'm working on it. I have a personal goal of taking on Ironman Zurich in 2020, so watch this space! 

0x0.png

© 2017 CARLI GOODFELLOW

  • LinkedIn - Grey Circle
  • Twitter - Grey Circle
  • Instagram - Grey Circle