Planning and delivery of a half-day Corporate Social Media training workshop with the senior External Affairs team, to align the business on their ongoing social strategy, content and channel management process.

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Content creation and set up of new Showcase pages for the Premier Food's corporate LinkedIn profile.

Social Media Training, Social Strategy, Content Creation, Twitter, You Tube, LinkedIn.

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Agency: Cirkle

Planning and delivery of a new communications platform 'yourperfectstore.co.uk' for the confectionery giant Ferrero Rocher. 

Created with retailer insight at its heart, the new site was designed to support retailers in growing their businesses, at the same time as increasing Ferrero’s leadership and credibility in the trade space.

Built using ModX, and featuring industry leading tools to help retailers maximise their in store profit, the website is fully mobile-optimised for retailers on-the-go and also includes interactive stock list gap analysis, planograms and merchandising collateral and advice.

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Content Strategy, Digital Project Management, ModX CMS

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Agency: Cirkle

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Social Strategy and ongoing channel and content management of Facebook and Twitter channels to support the wider PR activity for the brand. 

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Community Management, Content Strategy, Social Media Strategy 

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Agency: Cirkle

Social media content Plan and channel management for the brand's annual Pinktober campaign in support of Breast Cancer UK.

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Content Strategy, Community Managment 

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Agency: Cirkle

To support the launch of an on pack promotion between the two brands, I devised an Influencer campaign to engage parents and their children through a series of ‘Secret Garden Adventures’.

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Influencer Strategy, Blogger Relations, Content Planning

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Agency: Cirkle

Development of a 12 month long blogger programme that took a (Wean) team of key parenting Influencers through the weaning journey with HiPP Organic to deliver an ongoing stream of earned content, word of mouth and collateral for owned social channels. 

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Influencer Marketing, Blogger Relations, Content Strategy

Agency: Cirkle 

Planning and delivery of a half day interactive workshop for Nature's Way Alive! 

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The workshop was designed to deliver an introduction to social in order to align the brand's stakeholders and empower internal teams to drive the day to day community management forwards. 

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Social Media Training, Interactive Workshop, Social Media Strategy, Competitor Social Audit 

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Agency: Cirkle

Over 4 years we leveraged a tribe of influencer parenting Bloggers to create the Toys R Us ‘Toyologist’ programme.

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Putting toy reviews at the heart of the brand’s social communications, the long term influencer programme generated over 1,000+ product reviews/year per and organically built the Facebook community to over 200k fans.

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The programme included a Facebook apps, Wordpress Blog and TV Advert featuring a Facebook fan. 

Influencer Marketing, Blogger relations, Community Management, Content Strategy, Facebook Application, Wordpress, Google Hangout, Influencer Events.

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Agency: Roost 

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Delivery of a ratings and review programme for Babies R Us UK, along side the launch of new social channels on Facebook and Twitter.

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Blogger Relations, Facebook, Twitter, Community Management, Channel Management, Content Creation.

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Agency: Roost

Day to Day community Management of the global WORLDFOODS Facebook page and UK Twitter channel and on going 'Fusion Taste Team' Influencer relations programme with key foodie bloggers to drive content and brand awareness.

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Community Management, Channel Management, Influencer Marketing, Content Creation, Media Partnership, Influencer Events.

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Agency: Roost 

Creation of a video based series of social content updates to showcase and promote our  #RespectThePasta campaign.

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Social Content strategy, Video Production

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Agency: Roost

Content audit and strategy for content refresh in order to optimise the brand's existing website. 

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Website Refresh, Content Planning

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Agency: Roost 

Delivered the social strategy to support WSPA'S 'Not in My cuppa campaign, including bringing to life on social the main character from their TV advert, Molly the Cow. 

Engaged key influencers with a trip to meet Dairy Farmers on the Glastonbury site.

In a separate project (Cruelty in a Concrete Jungle) we took bloggers to the Houses of Parliament to interview WSPA's Director Suzi Morris.  The campaign sought to raise awareness of the cruel realities of wildlife crime around the world and the illegal trade of products in London, and aimed to secure more funding for the Wildlife Crime unit of the Metropolitan Police.

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Social Strategy, Social Content, Community Management Channel Management, Social Content Series, Influencer marketing, Influencer Events.

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Agency: Roost

As a key feature of the new global Fiat Abarth website, a community wall was developed to curate social content from Abarth fans from across the globe to deliver an interactive space for Abarth to hero user generated content alongside brand owned video and imagery. 

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Community, Content Strategy, Web Development.

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Agency: AKQA